SOFTSWISS, a prominent iGaming software provider, marks its 15th anniversary by highlighting key milestones and innovations that have reshaped the iGaming landscape since its inception on July 21, 2008.
Pioneering Crypto in iGaming:
In 2013, SOFTSWISS was the first to integrate digital currencies into the iGaming industry, recognizing their potential early on. This visionary move set a precedent, with recent studies showing that crypto payments have significantly influenced online gambling trends, evidenced by a 20% year-on-year growth in crypto betting sums in Q1 2024.
Building a Vast Game Portfolio:
SOFTSWISS boasts the largest game portfolio in the industry, featuring over 23,500 games from more than 270 providers. The SOFTSWISS Game Aggregator supports over a thousand iGaming brands, providing unique player engagement tools and a rich variety of games.
Enhancing Service Levels:
The company has developed a comprehensive product ecosystem, enabling operators to build iGaming businesses of any scale. This blend of innovative technology and exceptional service has earned SOFTSWISS a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS, as per Kantar’s research.
Leading Industry Expertise:
SOFTSWISS has established itself as an industry leader by conducting in-depth research across various iGaming verticals. Over the past three years, it has published more than 20 industry reports, with the 2024 iGaming Trends Report being the most downloaded, amassing over 3,000 downloads.
Strategic Appointments:
In 2024, Rubens Barrichello was appointed as Non-Executive Director in Latin America. His insights into the competitive landscape and Brazilian business culture are now accessible to all iGaming stakeholders.
Revolutionizing Marketing:
SOFTSWISS has executed impactful marketing campaigns like “Bringing the Heat” and “Grab Success” in Malta, earning the “B2B Marketing Campaign” award at the EGR M&I Awards two consecutive years.
Innovating Player Welfare:
The company introduced an automated Risk Scoring Tool to detect suspicious player activity, setting new standards in player welfare and earning recognition at the SiGMA Africa Awards for Responsible Gaming.
Promoting Social Responsibility:
SOFTSWISS has invested millions in charitable initiatives over the past three years. In 2024, it launched a multi-phase charity project in response to the most devastating flood in Brazilian history, providing immediate aid and long-term support, garnering widespread industry support.
Key Takeaways:
- Innovative Integration: Pioneered the use of cryptocurrencies in iGaming.
- Extensive Game Portfolio: Offers over 23,500 games from 270+ providers.
- High Service Satisfaction: Achieved high customer satisfaction ratings for its products.
- Research Leadership: Published influential industry reports.
- Strategic Leadership: Appointed Rubens Barrichello to guide Latin American market strategies.
- Effective Marketing: Launched award-winning marketing campaigns.
- Player Welfare Focus: Developed tools for enhanced player safety and welfare.
- Commitment to Social Responsibility: Engaged in significant charitable initiatives.
