Playtech Enhances Bar One's Offering
This four-year agreement includes Playtech’s comprehensive casino and live casino suite, further boosting Bar One’s digital sportsbook. The collaboration builds on a decade-long successful partnership, where Playtech previously enhanced Bar One’s retail sports offerings with its advanced solutions.
Bar One CEO Barney O’Hare expressed enthusiasm for the expansion, highlighting their recent modernization of retail operations and the integration of Playtech’s digital sportsbook and casino products. “We’re excited to bring a top-tier digital experience to our customers,” O’Hare said.
Playtech’s Commitment to Growth and Innovation
Yori Arami, Playtech’s VP of Sports Commercial, noted the importance of the partnership for Bar One’s growth, emphasizing the value of customer-focused innovation. Arami confirmed the deal aligns with Playtech’s roadmap to enhance digital and retail technologies.
The partnership solidifies Playtech’s role as Bar One’s exclusive provider of self-service betting terminals and sports betting software, catering to increasing digital wagering demand.
Playtech Continues Momentum
This collaboration follows Playtech’s recent agreement to support Delaware North’s Betly brand, reaffirming its commitment to driving performance across the global gambling sector.
