Playson continues its global expansion with another strategic move into a high-potential market, further solidifying its presence in Brazil.
Playson Expands Its Footprint in Brazil
The Brazilian iGaming industry officially opened at the start of the year, making it one of the most attractive markets for operators and suppliers. Recognizing this opportunity, Playson has entered a new partnership with KTO, a well-established local operator.
This collaboration is powered by Bragg HUB, a delivery solution that ensures seamless access to Playson’s top-tier games for Brazilian players. Through this deal, Playson aims to strengthen its foothold in Brazil and deliver engaging, high-quality gaming experiences.
Playson Welcomes the New Partnership
Company Sales Manager Cristhian Zito shared his enthusiasm about the expansion:
“We’re excited to introduce our premium games to Brazilian players through KTO, expanding our reach in this dynamic market. We believe our content will strongly appeal to KTO’s audience and solidify our presence in the region.”
KTO has also embraced the partnership with enthusiasm. Industry consultant Bart Lodder praised Playson’s game portfolio, highlighting the brand’s reputation for visually captivating and highly engaging titles.
“This integration allows us to enhance our offerings and elevate the gaming experience in a highly competitive market,” Lodder added.
Playson’s rapid growth strategy has positioned the company as a leading supplier in various jurisdictions, continuously pushing forward to deliver innovative gaming solutions.
Playson’s Global Expansion Continues
Beyond Brazil, Playson has been strengthening its presence worldwide. The company recently partnered with Light & Wonder to expand its global influence. It also bolstered its UK presence through agreements with Betfair and Paddy Power.
Additionally, Playson secured a significant deal with Lottoland in Europe, bringing its acclaimed titles—such as Legend of Cleopatra Megaways, Sunny Fruits 2: Hold and Win, and Fire Coins: Hold and Win—to a broader audience.
