Playson Unveils Festive Campaign with €1M Prize Pool
Playson has launched its Merry Money Month campaign, part of the Non-Stop Drops and Races 6KK promotion, boasting a €1 million prize pool throughout December. Players can dive into three popular games:
- Jingle Coins: Hold and Win
- Merry Giftmas: Hold and Win
- 25 Cookies: Hit the Bonus
These games promise festive fun and thrilling gameplay for participants. The promotion is designed to engage not just players but also partner operators with exciting rewards.
Operators can host three VIP tournaments with prizes reaching €250,000, while Daily Short Races provide up to €25,000 in rewards every day. A leaderboard system further enhances the competitive spirit, ensuring players stay motivated.
Innovative Promotions Elevate Playson’s Strategy
Michael Tadross, Playson’s Head of Account Management, expressed enthusiasm for the campaign, saying:
“At Playson, innovation drives our promotions. Merry Money Month’s €1,000,000 prize pool across 13,500 prizes ensures a unique festive experience for players.”
Playson’s recent initiatives highlight its commitment to growth. In November, the company partnered with OlyBet in Spain, while October saw its expansion in the UK market through a collaboration with Rank Group. Additionally, partnerships with Play North boosted its presence in Finland and the Netherlands.