BGaming has strengthened its European presence by partnering with Uniclub, a renowned casino and sports betting platform, to enter the Lithuanian market. This collaboration will allow Uniclub to integrate BGaming’s diverse game portfolio, including popular titles like Dice Million, Merge Up, and Wild Chicago, into its extensive collection of over 2,000 games.
Uniclub, operated by UAB Unigames, has been a key player in the Lithuanian gambling industry since 2004, starting with its first slot machine hall. The company also operates the iGaming site Uniclub.it, which offers a variety of slots, live casino games, and sports betting options.
Additionally, UAB Unigames has been the sponsor of the Lithuanian basketball team BC Juventus, known as Uniclub Casino Juventus, since 2021, further solidifying its presence in the local market.
This partnership marks another milestone in BGaming’s expansion across Eastern Europe, following its entry into the Bulgarian market in July 2024 and a growing footprint in Serbia and Romania earlier this year. In July 2024, BGaming also announced a collaboration with First Look Games, a platform that connects game studios with affiliates for marketing purposes. This partnership aims to enhance BGaming’s promotional activities by providing affiliates with detailed game information and assets, enabling them to create reviews and other promotional content to boost BGaming’s brand visibility.
This partnership marks another milestone in BGaming’s expansion across Eastern Europe, following its entry into the Bulgarian market in July 2024 and a growing footprint in Serbia and Romania earlier this year. In July 2024, BGaming also announced a collaboration with First Look Games, a platform that connects game studios with affiliates for marketing purposes. This partnership aims to enhance BGaming’s promotional activities by providing affiliates with detailed game information and assets, enabling them to create reviews and other promotional content to boost BGaming’s brand visibility.
