Nyx and DraftKings Launch "The Big Kiss" Super Bowl Campaign
Nyx, known for past collaborations with Cardi B, is once again seizing the Super Bowl spotlight through a fresh partnership with DraftKings. The cosmetics brand aims to expand its reach by leveraging social media marketing and engaging fans through a unique initiative.
This year, Nyx introduces “The Big Kiss,” a campaign inspired by the time-honored tradition of athletes celebrating victories with a kiss from their loved ones. Through this initiative, the brand seeks to captivate a broad audience while showcasing its signature beauty products.
DraftKings Contest and Super Bowl Excitement
Beyond the campaign, Nyx is also fueling excitement for the Super Bowl by sponsoring DraftKings’ free-to-play contests. With prizes reaching up to $60,000, the collaboration creates another layer of engagement for fans.
Nyx General Manager Yasmine Dastmalchi expressed enthusiasm about teaming up with one of the leading sports betting brands. She highlighted that 58 million American women are expected to tune in for the Super Bowl, making this a perfect opportunity to connect with a massive audience.
