The partnership seeks to equip operators with enhanced tools for personalization and boosting player interaction.
Atlaslive and Alea Join Forces for Enhanced Gaming Platform
Atlaslive has announced a new collaboration with Alea, integrating its gaming platform with Alea’s advanced data aggregation tools. This partnership aims to equip operators with enhanced customization options and drive player engagement across markets. According to Atlaslive COO Lidiia Vakulenko, the combined efforts will empower operators with powerful tools and content to help them stand out in the competitive iGaming sector. Vakulenko highlighted that Alea’s data insights would enhance game variety and improve user experience.
Transforming iGaming with Data-Driven Insights
Alea CEO Jordi Sendra expressed excitement about aligning with Atlaslive, citing a shared commitment to innovation in iGaming through data and technology. Together, the companies aim to provide operators with a broad range of high-quality games and insights into player behavior, helping refine engagement strategies. This new partnership follows Atlaslive’s recent agreement with Oddin.gg to boost esports betting in Latin America, enhancing their offerings with live odds management and fan engagement tools.