Play’n GO, a prominent online gaming studio known for iconic slot franchises, is now an official content partner for Veikkaus, Finland’s state lottery, delivering popular games directly to Finnish players.
Play’n GO Powers Finnish Market with Veikkaus Partnership
Through this collaboration, Veikkaus gains access to fan-favorite titles like Reactoonz, Gargantoonz, and Book of Dead. Henrik Gedda, Play’n GO’s Head of Regional Sales for Nordics and Eastern Europe, expressed enthusiasm for this partnership, highlighting the growth opportunities it brings within the Finnish jurisdiction.
“Partnering with Veikkaus is ideal for us, and we’re thrilled to introduce Book of Dead and Reactoonz to Veikkaus players,” Gedda said, confident about a rewarding future ahead for both companies.
This partnership comes as Finland prepares to transition to a license-based system, with expectations for more gaming operators to join next year.
Meanwhile, Play’n GO has been broadening its global presence, recently teaming up with bet365 in New Jersey and establishing a partnership with Betika in Africa. In addition, Play’n GO has strengthened its commitment to North America by joining the Canadian Gaming Association as of June.
Finland is also amending its social welfare policies to provide better support for individuals affected by gambling-related issues, ensuring easier access to aid.
