SOFTSWISS has raised the bar in iGaming with the introduction of a new feature for live casino and crash games, now offering an additional jackpot option. This new functionality, made available through the SOFTSWISS Game Aggregator, allows operators to create personalized jackpot campaigns that cater to specific audiences.
Innovative jackpot integration for live and crash games
Players participating in supported crash and live games now have the opportunity to win larger rewards via the SOFTSWISS Jackpot Aggregator. Operators can set up custom jackpot campaigns through the Game Aggregator’s backend, tailoring them to match their target audiences.
This innovative approach leverages popular game types like live casino and crash games, which already drive high levels of player engagement. Crash games, although still relatively niche—comprising 3.9% of the market in Latin America and 1% in Europe—are rapidly gaining traction and are expected to grow in popularity.
Head of SOFTSWISS Game Aggregator, Tatyana Kaminskaya, emphasized the company’s dedication to providing operators with effective engagement tools. She noted that live games have an established fan base, and crash games are increasingly popular, especially among younger players in emerging markets. Kaminskaya added, “It makes sense to offer the same thrilling jackpot opportunities to these players as those available in more traditional slot games.”
The impact of jackpot campaigns is significant. According to SOFTSWISS, the introduction of jackpot drops has led to a 40% increase in bets and a 68% rise in wagered amounts within just one month.
Further expansion for SOFTSWISS
Head of Business Line at SOFTSWISS Jackpot Aggregator, Angelina Stasiuk, shared her enthusiasm for expanding the reach of the jackpot feature. This move will allow more operators and players to benefit from the engagement and retention potential of jackpots.
As SOFTSWISS approaches its 15th anniversary, the company continues to cement its leadership in iGaming and sports betting. Alongside these advancements, SOFTSWISS has recently introduced solutions for retail betting and lotteries, further diversifying its product offerings.
